Los Angeles-based artist, TIHANE shared her latest single ‘Ain’t That A B!tch’ on 25 October. The track is the lead single from her forthcoming debut album The War On Love, slated for release in early 2025.
TIHANE has Polynesian, Croatian and American roots which she proudly showcases in all her creative endeavors not just her music career. Aside from being a musician, she’s also a performer, Creative Strategist, as well as a speaker who’s been featured on Tedx Talk.
With ‘Aint’ That A B!tch’, TIHANE puts her unique spin on breakups and heartbreak into an offering that steers away from the melancholic narrative, and instead shifts into something that’s empowering and celebratory. TIHANE shared; “It’s about flipping the script on the old, sad love songs we grew up with.”
The idea for the single came to TIHANE in the first week after an excruciatingly painful breakup. In the bustling streets of Los Angeles she sang the melody into her phone, and sent it to her co-producer Segnon which resulted in a truly outstanding track. ‘Ain’t That A B!tch’ features TIHANE’s raw, honest and vulnerable lyricism, coupled with her powerhouse vocals soaring over the audacious production. The track gives contemporary soul and R&B an invigorating edge with gripping basslines and vintage samples. ‘Ain’t That A B!tch’ begins as a R&B / soul number, with TIHANE’s vocals leading the charge. It then switches up into a Kaytranada-esque beat creating a whirlwind of emotion and energy.
The accompanying music video which was shot in the California Canyons, was directed by Cris Blyth and TIHANE. It sees TIHANE give an emotively fervent dance performance with the Canyon landscape as the backdrop. The music video was shot in just one take, and pristinely exhibits the concept of transformation.
Watch the music video below:
Follow TIHANE:
