Memphis rapper Soni put out his new single ‘Rich Dreams‘ on September 22, 2025, adding to his growing presence in hip-hop through experiences that grab you with how close to home they can hit and unrivaled authenticity. He stands out by mixing tight rhymes with melodic genius and charisma that pulls people in, turning his songs into an atmosphere where fun meets more profound thoughts. Coming from Memphis, he’s making his mark as someone who owns his tracks completely, building a name for blending straight-up entertainment with thought provoking hip hop.

The song comes alive with beats full of energy and urban grit, linking Soni‘s flow to old-school roots but hits with a modern edge that’s quite happening in today’s hip-hop scene. He wrote it sporadically but it still plays a significant role in his next album, showcasing his ability to tie daily experiences to his charged-up flows. The mental image of a late 90’s – early 2000’s hip hop music video pops up clearly in the mind’s eye when you listen to this release. Think: Slow motion B-roll, dollar bills reigning down, slick shades and maybe a lowrider down Venice Beach- truly Rich Dreams. It fits right in for people who follow :Hanumankind, Denzel Curry, and Kenny Mason, drawing you close with the beat, charisma and commanding melody that’s easy to approach, but upon a closer listen, you find something deeper.

Soni shared: “To me, Rich Dreams is an anti ‘money fixes all your problems’ song. It’s the idealistic version of life that paints a picture of all the things that make it so unrealistic. In the song, you probably wouldn’t be able to tell that I struggled with confidence, feeling burdensome, or with overcoming times where I’ve felt slighted by people I’ve trusted. But I assume that’s why they call it a dream in the first place.” With this track, Soni shows what he can do, creating hip-hop that stays with you. His album’s coming up, and he’s ready to reach way past Memphis.

Stream ‘Rich Dreams’:

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Jairic, the Detroit-born musician, producer, and storyteller now based in Cannes, France, releases his new single ‘Don’t Let Me Put A Track On You’ today, August 29, 2025, through Rich Air Music. He grew up in a musical family in Michigan and kicked off his career making hip-hop beats for local artists. Then he developed his own raw, independent style. His sound draws from legends like Nas and Wu-Tang Clan, along with Detroit’s underground scene, classic funk, 60s rock, and film scores. That mix creates sharp lyrics over fresh production. He’s worked across France, Italy, Prague, and the U.S., pulling in nearly 2 million streams. And he handles everything himself, from writing to performing. Lately, he’s played exclusive sets at Château Les Alouettes in Cannes and Villa Balbiano on Lake Como. He also performed live at the Paris premiere of the short film Azur. These moves put him right at the crossroads of music, film, and fashion.

This hip-hop track hits hard with Jairic’s bold, quick rhymes and detailed sound work that pulls you in right away. It starts with a tense intro, building up to intense sections that reflect his gritty background and push genre limits. The bridge slows things down with warm female vocals for some balance, before jumping back into full hip-hop mode.

Jairic shared: “This one was written in the south of France. Underneath the whole thing there’s this Caribbean pulse as well, smooth, hypnotic, at times chaotic, but the lyrics carry a different weight: don’t run up on me. It’s got that contrast I love, sunlit on the surface, with a sharp edge underneath.“

Stream ‘Don’t Let Me Put A Track On You’:

Follow Jairic:

Website – Instagram – Soundcloud – Youtube – Spotify

North London’s own Doller drops his fresh Traphall single ‘WHO HYPE? WHO BRUK?’ today, September 5, 2025, through the Beyond Dis World label. Born Dorante Johnson, Doller grew up soaked in music from his roots reggae dad Kush Tafari and dancehall uncle Flash, kicking off with DIY mixtapes and local clashes before starting the crew Cold Blooded. He leveled up joining The Movement, nailing a big Westwood freestyle and catching spins from top DJs.

Doller’s built his rep with collabs alongside Sir Spyro and Tion Wayne, running his own label Go Getters and even a food-focused YouTube show. He’s earned props from outlets like NOTION, Wordplay Magazine, and GRM Daily, popped up in MTV Base ads, and had his tune ‘Skadoosh’ soundtrack the movie Sket. On the road, he’s toured spots like Dortmund with Jamaican reggae artist Cblock, headlined Hackney Social’s Wynters Wonder List, and joined the Sing for Me Tour with grime heavyweight Ghetts. His tracks get steady love on BBC Radio 1Xtra from selectors like DJ Target, Sian Anderson, and Seani B, with ‘This Year’ grabbing BBC Track of the Week in 2021, locking his spot in UK dancehall, trap, and grime circles. 

Drawing from icons like Vybz Kartel, 50 Cent, Jay Z, Nas, Biggie, Durtty Doogz, and Jodeci, Doller flexes versatility across rap and R&B too, seen in cuts like ‘Money Song’.

The track packs a dark, moody beat with off-kilter drum patterns backing Doller’s sharp, unyielding bars. His smooth, effortless rhymes hit hard, laced with hooky back-and-forth hooks that turn it into a straight-up bold statement piece.

Doller shared: “I wanted everybody in the world to feel comfortable with their financial status and have an anthem to celebrate that.”

Stream ‘WHO HYPE? WHO BRUK?’:

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Instagram – Facebook – X – Soundcloud – TikTok – Youtube – Spotify

Out since July 18, 2025, on IN / ROTATION, ‘Zesa’ teams up Mx Cartier, Dr. Chaii, and Benni Ola for a high-octane afro house cut. Mx Cartier, the Paris-based beatmaker, has been unstoppable since launching in 2024 with his Jorja Smith remix ‘High’ and racking up millions of streams on ‘Oh Na Ri Na’ and ‘My Return Home’ with Benni Ola. His tracks have earned spins from Keinemusik, AmyElle, and more. Benni Ola, LA’s go-to rapper-singer, flexes his range after working with J. Worra and Daktyl, while Dr. Chaii, a Zimbabwean force, brings his joyful energy and pop cred from collabs with Sean Paul, Tyla, and Chris Brown.

This track’s a livewire: ‘Zesa’ locks in with a pulsing bassline, tribal rhythms, and sharp percussive accents. Benni Ola delivers smooth, hip house bars, while Dr. Chaii adds whispered chants and fired-up calls, channeling Afro-Caribbean soundsystem roots. It’s a tight mix of hip-hop, Afrobeatz, dancehall, and deep house that’s built to dominate dancefloors.

Dr. Chaii revealed: “I believe that music is the medicine and this song is no exception. We made a song that captures the energy of celebrating life and staying in your power, no matter what you’re going through. This one means a lot to me and I’m excited for the world to hear it!”

Stream ‘Zesa’: 

Follow Mx Cartier:
Spotify – Instagram

Follow Dr Chaii:
Spotify – Instagram – X – Facebook

Follow Benni Ola:
Spotify – Instagram