Memphis rapper Soni put out his new single ‘Rich Dreams‘ on September 22, 2025, adding to his growing presence in hip-hop through experiences that grab you with how close to home they can hit and unrivaled authenticity. He stands out by mixing tight rhymes with melodic genius and charisma that pulls people in, turning his songs into an atmosphere where fun meets more profound thoughts. Coming from Memphis, he’s making his mark as someone who owns his tracks completely, building a name for blending straight-up entertainment with thought provoking hip hop.
The song comes alive with beats full of energy and urban grit, linking Soni‘s flow to old-school roots but hits with a modern edge that’s quite happening in today’s hip-hop scene. He wrote it sporadically but it still plays a significant role in his next album, showcasing his ability to tie daily experiences to his charged-up flows. The mental image of a late 90’s – early 2000’s hip hop music video pops up clearly in the mind’s eye when you listen to this release. Think: Slow motion B-roll, dollar bills reigning down, slick shades and maybe a lowrider down Venice Beach- truly Rich Dreams. It fits right in for people who follow :Hanumankind, Denzel Curry, and Kenny Mason, drawing you close with the beat, charisma and commanding melody that’s easy to approach, but upon a closer listen, you find something deeper.
Soni shared: “To me, Rich Dreams is an anti ‘money fixes all your problems’ song. It’s the idealistic version of life that paints a picture of all the things that make it so unrealistic. In the song, you probably wouldn’t be able to tell that I struggled with confidence, feeling burdensome, or with overcoming times where I’ve felt slighted by people I’ve trusted. But I assume that’s why they call it a dream in the first place.” With this track, Soni shows what he can do, creating hip-hop that stays with you. His album’s coming up, and he’s ready to reach way past Memphis.
Stream ‘Rich Dreams’:
