Image credit: Tom Gower
Juice Menace is paving her way into the industry and igniting the Welsh music scene along the way. Not content with slowing down towards the end of the year, Juice has just dropped a new track, ‘Creepin’, another example of her effortless lyrical flow over a buoyant bass and syncopated beats in a nod towards the dancefloor.
“I wrote this with Cardiff nightlife in mind,” says Juice, “hanging out with my friends and having a good time. This song captures the winter vibes of Cardiff, things getting colder and darker.”
Having teased the track with a glitchy clip just a few days ago and followed up with a second today, Juice will continue to drop short-form vertical videos from different parts of the track over the next couple of weeks. In the era of the infinite scroll and bottomless social media feeds, the video format plays into our collective insatiable appetite for endless hits of content and cuts ‘Creepin’ up into bitesize motifs.
Listen to Creepin’ at https://juicemenace.sup.nr/creepinPR
‘Creepin’ rounds off a year of growth into different cultural corners for Juice; her Clean Slate EP, released this Summer, received support from the likes of Charlie Sloth, Gal Dem, and GRM Daily. Continuing her trajectory of success on Spotify, she was selected as the face of RapUK’s Day One Club promotional campaign, which culminated in Juice featuring on her first billboard in London’s Westfield. Most recently, the Cardiff-based rapper teamed up with the Football Association of Wales to release the track ‘For Her’ in the lead-up to Cymru’s key 2023 FIFA Women’s World Cup qualifiers. She’s proving worthy of the “CDF CEO” title already fondly awarded to her by her peers and dedicated fanbase.
These recent moves are reflective of an artist who’s not content sitting in a single lane, and Juice continues to push the envelope. Keep your ear
to the ground, as she’ll be switching up her sound and genre influences with her next drop, coming soon…
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