Professional footballer and musician Dide, is back with another monolith hit. In his latest single ‘Human’ released on 11 July 2024, Dide uses his experience as a professional football player who has experienced racism, discrimination and prejudice to fuel the track.
‘Human’ addresses the barbaric fallout from the 2020 Euro finals where England lost to Italy after penalties, resulting in Black football players facing extreme racial abuse. Dide channels this excruciatingly painful and traumatic experience into ‘Human’.
Dide’s music career launched just a year ago with his debut single ‘Thrill’, which garnered the artist millions of streams, exhibiting his powerful ability to tell emotively-driven stories. His impact and influence are undeniable and expanding at a rapid rate, with his music being a vessel for him to not only share his trauma and challenges, but also hope, resilience and truth.
In the music video, Dide is seen in the centre of London donning his England top with snapshots of the moments when the racism took place. With a sound likened to British rap heavyweights Dave, Clavish, and Potter Payper, Dide packs a tight punch with incisive lyrics and polished production.
Dide’s power lies in his ability to make marginlised communities feel seen and heard, by being brutally honest about his experiences, views and values. This, as well as his lyrical prowess and impeccable delivery is what makes Dide a formidable force in the music industry worldwide.
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